Marketing & Communications - Chennai

Job Description

About Us:

Capgemini India’s workplace culture reflects the ‘People Matter, Results Count’ slogan. Unlike other companies, its diverse and inclusive environment extends beyond age, ethnicity, gender, and sexual orientation.

Since 2004, the company has defined diversity by including communication and work styles, experience, and personalities of employees.

Freshers can expect a response to their applications within seven days if the company sees them be a good match for the advertised role.

The screening for most jobs at Capgemini India begins with a phone interview with an HR consultant. The questions will focus on a person’s behavioral and technical skills, as well as other specific matters related to the position.

Job Summary:

• Support the development of the overall Insurance marketing strategy
• Create relevant campaigns that generate conversations with buyers and influencers and help grow marketing contribution to the pipeline
• Execute and track multichannel campaigns across the marketing devices such as email campaigns, social media, webinars & events, press releases, social selling, etc.
• Collaborate with other internal teams (sales/solutions) to execute marketing strategy for horizontal solutions across banking and capital markets
• Analyze and report the efficacy of the planned and executed campaigns through marketing automation
• Develop marketing materials such as product collaterals, digital content, messaging in line with Capgemini brand guidelines
• Identify opportunities to enhance the Capgemini brand in the Financial Services market. This will include the digital distribution of content such as client wins, success stories, and thought leadership via digital channels
• Work with vendors and partners to execute the campaigns
• Write, proofread and edit technical content from a business perspective adding the required marketing flavor to make the content ‘sales-ready’

Primary Skills:

• Strong collaboration skills and the ability to work with multiple stakeholders globally within and outside the organization.
• Good business knowledge of the IT landscape and new-age technological innovations. To be able to converse the business imperatives/challenges of the solutions to the stakeholders
• Enhanced knowledge of the financial services; Insurance preferred. Should be able to understand respective jargons and add value wherever required while conversing with the stakeholders
• Marketing knowledge across all devices to be able to deliver end-to-end marketing services to all stakeholders; e.g. SEO, website, content syndication, and social media
• Strong knowledge of various marketing and analytics tools such as CRM systems (Salesforce, SugarCRM, Pardot) Marketo, Google Analytics, and content management systems
• Excellent analytical skills and a knack for data analysis
• Strong written and verbal communication skills
• Skilled in writing and editing content with an attention to detail; can story scape the content from group themes across different solutions to tailor it to suit the financial services marketplace
• Strong prioritization, organization, and project management skills
• Ability to travel as necessary

Secondary Skills:

• Skills in project management, marketing, marketing automation, analytics, etc.
• Strong interpersonal skills as well as verbal and written communications skills
• Meeting management and core presentation skills
• A track record of implementing a marketing strategy