Digital Business Marketing Apprenticeship (Feb 2025)

Your role

The Google Digital Business Marketing Apprenticeship is a program of 24 months offering learning and development to individuals looking to start a career in Digital Business Marketing.

As an Apprentice, you will help define, design, and implement campaigns across a variety of Google ad platforms. Supporting Google client accounts and enhancing their advertising campaigns across platforms and apps. You will understand their needs, and identify insights to make their digital marketing more effective across different Google products. You will do this in collaboration with cross-functional teams.

Digital Business Marketing apprentices tend to explore careers such as Ad Product Specialist, Account Manager, Business Development Associate, Digital Marketing Specialist, Search Engine Optimization Analyst, and Digital Marketing Manager.

Responsibilities

• Develop your knowledge of digital ad platforms, online campaigns and troubleshooting for ad accounts. Partner with teams to drive product and partnership solutions.
• Learn business development by addressing leads from new and existing clients, and act as an account coordinator and facilitator.
• Learn to analyze data and derive insights to identify opportunities for clients and agencies.
• Develop knowledge of existing and emerging advertising products, and how users and clients may interact with them.
• Develop knowledge on applying AI-based solutions for digital advertising and enhance productivity.

About you

This apprenticeship is intended for applicants who have completed their university degree and are looking to kick-start their career in the field of Digital Business Marketing.

While the program is open to those who are interested in Digital Marketing careers, recent graduates and individuals with work experience in other industries may apply.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• Less than 1 year of experience in a Digital Business Marketing role post-graduation.
• Experience with using Google Workspace (e.g., Gmail, Chrome, Docs, Sheets, etc.) or similar applications.
• Ability to communicate in English fluently, understand and execute instructions and learn via training documentations and presentations.

Preferred qualifications

• Experience in any industry (e.g., Events, Media, Customer Service, Hospitality, Tourism, Accounting, etc.).
• Ability to work with ambiguous tasks, find suitable solutions, and seek help or advice where appropriate.
• Ability to work independently and within a team framework.
• Interest in building a career in Digital Marketing.
• Excellent problem-solving and critical-thinking skills.

Benefits

Google offers their employees various benefits such as:

• Medical, dental, and vision insurance
• Employee assistance programs
• Competitive compensation
• Paid time off, including vacation, bereavement, jury duty, sick leave, parental leave, disability, and holidays
• A hybrid work model with remote work opportunities is also available
• Room and opportunities to grow

Selected applicants will be matched to a team and will need to colocate, teams could be in Hyderabad, Gurugram, Mumbai or Bengaluru. Relocation assistance is provided for those who move +100km to their matched office location.

Training & development

While at Google, you will have the opportunity to work alongside a team of Googlers to solve real-life problems while developing and learning from exceptional leaders. An external training partner will also support you during the program.

Apprenticeships contribute towards the development of digital skills by providing opportunities for work and study. They can serve as part of your journey to a meaningful career. During the program, apprentices get exposure to different areas and teams at Google, while receiving external training and developing their professional skills on the job.

What will you learn to do

• Marketing on Digital Platforms and Apps (Creating value through digital ads)
• Customers on Digital Platforms and Apps (Analyzing data to identify and target users)
• Business Development and Decoding the Sales Funnel (Understanding the life of a lead)
• Optimizing Digital Ad Accounts (Deep understanding of ad products)
• Strategising and Evaluating Digital Campaigns (End to end campaign management)
• Running a Digital Marketing Agency (Running a viable business with digital marketing expertise)
• Troubleshooting Ad Technologies (Partnering with cross-functions to troubleshoot for ad customers)
• Generative AI in Digital Marketing and at work
• Ad Product Certifications (Qualified understanding of leading ad products)

To know more about what it's like to work at Google, watch this video:

Career progression

As an apprentice at Google, you will receive career coaching and support to develop your professional skills, helping you prepare for entry-level roles in the industry. After completing the apprenticeship, you can apply for full-time positions at Google, explore opportunities elsewhere, or continue your education. The program aims to equip apprentices with the experience needed for meaningful career progression.

Sources

The following sources were used in researching this page:

• google.com/about/careers/applications/benefits/
• buildyourfuture.withgoogle.com/apprenticeships
• youtube.com