Marketing Analyst

Job Description

Zoho is committed to spending your money wisely. We invest more in product development and customer support than in sales and marketing. It always struck us as paradoxical to charge the customer extra for the privilege of marketing back to them. Keeping our cost of attracting customers low keeps our prices affordable and passes the savings onto our users.

We’re gentle in our sales approach, so we don't push our people to push you. You won’t find us trying to endlessly upsell you, or buying your loyalty through multi-year contracts. And with growth that regularly outstrips our competitors, we know that this model works.

We’ve stayed private and we’ve never taken other people’s money. Neither will change. This keeps us independent and beholden to only the customer, permitting a long term view to naturally unfold. We are private, but far from small. With nearly 10,000 employees across the globe, our style of unconventional thinking seems to have paid off.

What You Will Do:

• ​Understand the product, its market, competitors, most typical customer profile and growth prospects.
• Write, rewrite, test and maintain the website and landing pages. 
• Create and maintain accurate comparison documents.
• Write briefs for ads, landing pages, marketing videos, webinars, and email campaigns. 
• Maintain analytics for website and non-regular marketing campaigns. 
• Create content that adds value to customers, prospects and the market in general.
• Track and optimize pages to improve traffic and conversions.